For this brief, I had the task to explore the graphic device of semiotics and symbols in conveying a message, meaning and awareness of a particular subject matter.
Semiotics are used everywhere. In every country throughout the world, symbols are ctreated (often using simple shape and linear elements) to inform and direct. This makes the art of semiotics extremely important if one finds themself in a country of different culture and society where differences in language can be problematic.
The theme i chose was influenced by the ‘Pioneer Plaque of the the Pioneer 10 and 11 spacecraft missions in 1972 and 1973. These plaques contained imagerey and information of Earth, its solar system and human species incase contact was made with Intelleigent life forms from another star or universe. The design was heavily influenced by the astronomer and astrophysicist Carl Sagan and illustrated by his wife who is an artist.
I chose to create a series of plaques using symbols that detailed the postion of Earth in comparison to other nearby planets, technological advancements, and the very basic structure of human DNA.
Most of the designs were created using hand rendered techniques such as sketching, cut outs and photogams. I then scanned these in digitally and used Adobe Photoshop and Illustrator to produce final compostions.
I found it intially challenging regarding the target audience and had to remind myself on occasion that the audience is another life form and thus it is very plausible that they would not understand the significance of colour and shape in conveying information and therefore, I tried to follow colour theory that humans are more accustomed to.